Launching a Heritage-Inspired Collab for Two Iconic Colorado Brands

The Background

In 2023, YoColorado, known for its lifestyle apparel inspired by the Rockies, partnered with Coors Banquet, one of the most iconic beer brands in America, to create a limited-edition collection celebrating Colorado’s heritage.

The collaboration brought together two beloved brands with deep roots in the state—one in apparel and one in brewing—to deliver a nostalgic yet modern product line that spoke to Coloradans’ sense of pride and adventure.

YoColorado turned to Bread Loaf to help bring the campaign to life online—driving awareness, engagement, and sales for this exclusive drop.

The Challenge

With limited-edition collaborations, timing and execution are everything. 

The goals were clear:

• Create a high-impact digital launch that matched the energy of the in-store and social campaigns.
  
  
• Maximize ecommerce sales through YoColorado’s Shopify store.
  
  
• Capture brand storytelling around the partnership for ongoing marketing assets.
  
  
• Ensure flawless customer experience for a product line with limited inventory and high demand.
  
  

The challenge? Bringing together two iconic brands with distinct identities in a way that felt authentic, elevated, and true to Colorado culture.

Our Solution

Bread Loaf developed and executed a full-funnel digital strategy for the YoColorado × Coors Banquet collaboration:

• Custom Landing Pages: Built exclusive Shopify pages to showcase the collection, brand story, and behind-the-scenes content.
  
  
• Email & SMS Campaigns: Deployed pre-launch teasers, launch-day campaigns, and post-launch storytelling to keep momentum high.
  
  
• Social Media Integration: Delivered creative assets for organic and paid social campaigns highlighting the collab’s lifestyle aesthetic.
  
  
• Performance Ad Campaigns: Used Meta and Google ads to amplify reach and drive targeted traffic to the product pages.
  
  

Our team also worked closely with YoColorado and Coors Banquet’s marketing teams to ensure brand consistency across all digital touchpoints.

The Results

• Sell-Out Momentum: Key products from the collection sold out quickly, generating buzz and urgency.
  
  
• High Engagement Rates: Email and social campaigns outperformed YoColorado’s previous benchmarks.
  
  
• Expanded Audience Reach: The collab attracted both loyal YoColorado customers and Coors Banquet fans.
  
  
• Evergreen Content Assets: Campaign visuals and launch materials were repurposed for ongoing brand storytelling.
  
  

Video Case Study

See the full behind-the-scenes story here:
https://youtu.be/wo8wREVUBvo?si=0MWZY2BFCDCGxzgP

Listen To The Podcast Case Study:

Listen to the full story on your favorite podcast network here:
https://www.brandbuildingpodcast.com/e/how-we-turned-a-beer-collab-into-an-e-commerce-breakout-yocolorado-coors-banquet-case-study/

Key Takeaways

This collaboration proved the power of strategic brand partnerships backed by a strong digital launch. With the right mix of storytelling, ecommerce execution, and paid amplification, Bread Loaf helped turn a limited-edition collection into a sell-out success story for two iconic Colorado brands.